The Benefits of Goji Berries for Beauty

You're probably familiar with the concept of superfoods – those foods rich in vitamins and minerals, packed with antioxidants, and known for their extremely beneficial effects on overall health. Well, goji berries fall into the superfood category and have proven to be a true elixir for beauty.

If you're searching for natural products to maintain healthy and beautiful skin that genuinely work, you've come to the right place.

In this article, you'll learn what goji berries are and why it's so important to consume them and incorporate cosmetics based on this ingredient into your beauty routine.

The Contents of Goji Berries – a Boost for Skin Health

Lycium barbarum, simply known as goji, are native to China, specifically the subtropical region of Ningxia Hui, which is renowned for its inhabitants' longevity. One of the reasons people in this region enjoy good health for a long time is their daily consumption of goji berries. Moreover, Chinese women, known for seemingly defying the ageing process, have been drinking goji tea for thousands of years.

Today, as people have recognised the undeniable benefits of these berries, goji is cultivated in various corners of the world, including Romania. An organic goji culture thrives at the foot of the Brasov Mountains, and the Romanian variety is rich in vitamins and antioxidants. Some of the essential compounds found in Transylvanian goji berries include:

Vitamin C – a teaspoon of dried goji berries contains 15% of the recommended daily dose of vitamin C. This natural antioxidant reduces hyperpigmentation and boosts collagen production, resulting in significantly improved skin.
Polysaccharides – these compounds have antioxidant properties, aiding in skin firmness and hydration.
Minerals – of the 22 essential minerals, half are found in goji, including zinc and selenium, both proven to enhance skin health.
Carotenoids – compounds that combat photoaging, providing radiance and suppleness to the skin. Goji berries contain various forms of carotenoids, such as lycopene, beta-carotene, and lutein.
Amino acids – by enhancing proteins in the body, amino acids contribute to tissue repair, skin hydration, and detoxification.
Antioxidants – goji berries have an exceptionally high content of antioxidants, which combat free radicals, the effects of pollution on the skin, and oxidative stress.

Therefore, without a doubt, goji is an ideal superfood for nourishing the skin.

Natural Cosmetics with Goji – a Shield Against Free Radicals and Premature Ageing

Free radicals are molecules that daily harm the appearance and health of your skin. In short, these molecules consist of atoms (paired) and electrons (unpaired). To counteract the action of free radicals, antioxidants are necessary; they are compounds capable of slowing down and even completely eliminating molecular oxidation.

Regarding premature skin ageing, it's not only the effect of free radicals but also that of UV rays. The topical application of natural cosmetics based on goji aids in skin rejuvenation and repairs damage caused by UV rays, thanks to the high beta-carotene content. Returning to the beneficial action of antioxidants, it's crucial to mention that goji berries contain two essential endogenous antioxidants for protecting the skin from harmful rays: heme oxygenase-1 and metallothionein.

How Can You Maximise These Benefits?

Thanks to technological advancements and numerous scientific studies confirming the efficacy of topical use of these berries, goji extract is present in high-quality cosmetic products. Goji is the star ingredient in all-natural cosmetics within the GOJI REPUBLIC range, making it easy to incorporate into your beauty routine to reap all its benefits.

It is recommended to use leave-in skincare products containing goji, such as serums or moisturisers. These products can be part of a simple or elaborate routine alongside other ingredients. Goji berries have the capacity to enhance the effectiveness of other ingredients in cosmetic products, due to their high amino acid content. For example, you can experience immediate hydration, as amino acids deeply moisturise the skin.

Once you discover the benefits that goji berries bring to your skin, you'll no longer want to use any other cosmetics in your routine. However, when purchasing cosmetics containing goji extract, it's essential to pay attention to high-quality options to achieve the desired effects.